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Where strategy,
content,
and
execution are
“chromosomically”
linked

Propeller is a specialized, digital-native, agile, omnichannel healthcare marketing agency using the combined power of data,
experience, strategy, and best-in-class creative ingenuity to deliver unmatched efficiency and outcomes.

360 Approach

The 360 is symbolic to Propeller's powerfully synergistic marketing approach that kick-starts brands to thrive in an omnichannel world. Redefining healthcare professional engagement and communication, we guarantee that Strategy, Content, and Execution are all fluidly part of the experience. An unlike-anyone-else methodology for success, these three fundamentals are “chromosomically” linked—giving us our sweet spot and driving stronger results for our partners and their customers.

C O N T E N T S T R A T E G Y E X E C U T I O N S E C

Strategic thinking, subject matter expertise and  innovation
delivered in perfect harmony

C O N T E N T S T R A T E G Y E X E C U T I O N

Anchored in deep industry knowledge and informed insights, your whole
marketing journey is led
with a thoughtful vision and oversight

C O N T E N T S T R A T E G Y E X E C U T I O N S

Research and claim-based story development that educates
and moves your external and internal stakeholders

C O N T E N T S T R A T E G Y E X E C U T I O N C

Digitally focused
cross-platform solutions
using our expert in-house creative suite

C O N T E N T S T R A T E G Y E X E C U T I O N E

About

Founded
in 2006

with employees
located all across
the country

Propeller is leading the way on implementing and executing on strategy as part of the omnichannel ecosystem, meeting clients where they are with agility and a customized experience while never losing sight of a brand’s strategic and creative intent.

What sets us apart

We have knowledge in the healthcare space

From hospital to FDA environments, from Pharmaceutical
to Medical Device, we are fluent across a variety of specialties and platforms

We know our end-user customer

Healthcare professionals—surgeons, doctors, nurses, and
residents—as well as those making decisions (hospital systems)
and delivering messages to them (sales force)

We are digital native

Founded on being at the forefront of digital, we are innovation and data obsessed and will help you navigate the “never‑been‑done” with ease, simplicity, and passion.

Our Culture

Our team of 125+ accomplished marketing specialists from various personal and professional backgrounds all bring unique perspectives to the table. It’s this diversity that allows us to break away from conventional thinking and speak intelligently about serious topics in a highly efficient, quick-to-deliver manner.

Meet our curated leadership and the difference they make, directly and intimately involved in your business.

Charlie Flax

Charlie Flax

Founder/President

An ambassador to healthcare and its digital future, Charlie’s a consultant and expert advisor to industry partners, ensuring they accomplish what they set out to do, getting customers to change behaviors, and grow their businesses in a fast-moving landscape. His fun‑loving spirit, drive, and never‑stop caring personality has been carried
through to the tone and feeling of Propeller – and echoed into every experience in working with us.

Donna Wrotny Smith

Donna Wrotny Smith

SVP, Executive Creative Director

With an unbelievable eye and attention to detail, alongside a deep understanding of what is needed to ignite conversation and movement, Donna is so much more than creative. She’s forward‑thinking, testing limits, and seeing the big picture for your customer. With years of experience, she knows how to get the best work and brain power from her design, writing, and editorial teams, and is responsible for the success and expansion of Propeller.

Heather Hoy

Heather Hoy

SVP, Digital Strategy & Execution

A Propeller OG and once-was 3D Animator, Heather is your quick‑to‑discover glue and guiding light, with oversight and leadership in all digital strategy. She is a genuine know-it-all healthcare industry consultant, the on‑the‑fly problem solver, the person you can count on to get it done (plus some). From conception to execution, Heather provides a one‑of‑a‑kind impact on your digital experience.

MM+M Women to Watch 2022

Kate Horvath

Kate Horvath

SVP, Strategy & Innovation

With a strong foundation in media planning and robust fashion and lifestyle marketing experience, Kate brings unique, boundary‑pushing consumer thinking and a differentiated business‑savvy lens, which are integral in strategically and effectively personalizing and enhancing your cross-platform customer experience. She also leads all culture operations and people initiatives at Propeller, and is
instrumental in cultivating the internal community.

PM360 ELITE 100
2021 Digital Crusader
MM+M Women to Watch 2022

Christine Marinescu

Christine Marinescu

VP, Finance

Christine is the knower of all things Propeller, making crucial business decisions that have a direct impact on your everyday interactions with us. Leading and managing all finances, Christine works behind the scenes to ensure our company is set up for long-term success.

Eileen Topps

Eileen Topps

VP, Group Account Director

With unparalleled procedural and medical device knowledge, Eileen brings strategy, depth, and organization into all sides of her business. While directing her team on delivering quality client experiences, her unique cross-specialty perspective and 30‑foot view of the full business gives your marketers a leg up on how to best effectively drive results.

Taylor De Block

Taylor De Block

VP, Group Account Director

Taylor’s account expertise goes above and beyond the scope of her role, delivering to Pharma clients exceptionally thorough KPI-driven strategy and omnichannel innovation. She is innately proactive and nimble and sets a new standard for account management. No matter the therapeutic area—rare disease, immunology, oncology⁠—⁠leading business growth and evolution is a part of her DNA.

Diana Snyder

Diana Snyder

Account Director

Our science-savvy account lead Diana is both your brilliant advisor and trusted friend. With specialized focus in Propeller’s dermatology, rheumatology, eye care, and dental businesses, Diana’s account management flair is freestyle, making her an efficient and strategic asset who can pivot quickly under pressure and quarterback internal and external partners as they work toward shared goals. No one will be more committed to your success story.

Denise Miller

Denise Miller

Senior Account Director

A highly experienced pharma account lead, Denise brings the perfect amount of professionalism and energy that clients need to bring extraordinary visions to life. With a roll-up-my-sleeves attitude, Denise runs our dermatology business with ease and grace, from strategic planning to championing next-generation digital engagement.

Dennis Flath

Dennis Flath

Digital Production & Project Management,
Senior Director

A smart, ahead-of-the-curve experiential thinker, Dennis understands strategy and technological innovation. His intelligence and outside-the-box perspective brings immense added value, efficiency, and new life even beyond the 3D realm. A nimble-driven leader, he oversees all digital production and project management, ensuring deliverables are moving at the pace of our customers.

Michael Meyer

Michael Meyer

Video Production, Senior Director

A storyteller through and through, Mike’s invaluable docu and broadcast video background influences his thoughtful and out-of-the-ordinary approach, challenging every partner execution for even better-than-promised outcomes. Today he leads a select team of video editors, motion graphic artists, and photographers.

Todd Bollack

Todd Bollack

Digital Development, Director

Paving the way for technological curiosity and growth, Todd plays a central role in evangelizing your digital experience and implementing insight-driven best practices. From external front-end web development to an internal media performance analytic tool, he consistently brings new functionalities that surprise and delight you.

Our Awards

Recognized by the healthcare and digital marketing industry, as well as our people

MM&M Awards2022 | 2021 | 2020
Great Place to Work2021 | 2020 | 2019
PM360 Award2021 | 2020 | 2019 | 2018
Digiday Award2019

PROP

Culture

Come find out who we are, where we are, and why you would want to work here. What you’ll find as you explore is our commitment to our awesome people.

WHO WE ARE

Genuine. Candid. Purposeful. Driven. Individualists. At PROPELLER, our people are at the center of everything—a family and community brought together over shared values and work ethic. Each of us is a respected and important piece of this colorful mosaic we are building together.

WHERE WE ARE

With employees located around the country, Propeller embraces a flexible and hybrid work model. For those who choose to work in the office, our recently renovated state-of-the-art HQ is located in Summit, NJ, and offers a safe, comfortable, and inspiring environment for employees and clients alike.

Roll over to see where our employees live and work. AR CA CO CT FL IL NJ NY OH PA WI

Roll over to see where our employees live and work.

WHY WE ROCK

We are, to put it simply, culture obsessed

As part of our dedication to experiences and opportunities, we bring you the following programs and initiatives so we can live and lead together as our best selves.

Be well Be well
PROPELLwell is our physical, emotional, and social health program. Our partnership with Wellable brings on-demand fitness classes, nutrition tracking, company events, and more.
Rest and rejuvenate Rest and rejuvenate
Propeller provides generous time off, and we encourage you to use it— whether it’s for vacation or personal reasons. Paid holidays, Summer Fridays, and Rejuvenation Fridays are a bonus!
Save more Save more
Propeller’s 401(k) plan provides you with an opportunity to defer compensation for long-term savings with a generous Company match.
Cultivate your career Cultivate
your career
We prioritize professional and personal growth through ongoing digital trainings, manager coaching, and innovation engagements led by industry experts.
Work wherever Work wherever
With employees located around the country, we are optimized to operate and foster relationships whether in the office or Zooming in.
Reap the benefits Reap the
benefits
Propeller's medical healthcare plan provides coverage for employees and enrollment access to eligible family dependents.
Support the soul Support the soul
We offer therapy and coaching opportunities across formats and content, from maternal wellness to activism discussions to work‑life balance education.
Feel the love Feel the love
We value our people and their dedication. Employee spotlights are celebrated on a monthly cadence, and our people are awarded for going above and beyond.
Give back Give back
We are passionate about activism, fulfilled by supporting non-profits, charities, and mission-driven organizations at a local and national level.

COME JOIN US

Do you like bad movies, online shopping, or Zoom sandwich clubs? Do you like to talk about your kids, pets, or Rejuvenation Fridays? Do you crave teammates who approach every project with passion, savviness, and kindness? Do you thrive knowing you are supported on all sides by good people who will never let you down? If you answered yes, you are a “Propeller."

Don’t see a job opening for you? 
Tell us your dream role!

Propeller embraces diversity and equal opportunity. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration without regard to race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, disability, age, marital status, or family status. If you require disability-related accommodation during the application or interview process, simply let us know and we’ll work with you to ensure you have a positive experience.

See More
WHO WE ARE WHO WE ARE
WHERE WE ARE WHERE WE ARE
 
WHY WE ROCK WHY WE ROCK
COME JOIN US COME JOIN US

Impact

See how Propeller’s 360 approach
and omnichannel principles
are transforming healthcare

Capabilities

Purposeful, ever-maturing skills
that power Propeller’s 360 Approach

with the following in-house teams

Digital Strategy

Check out Engine360! Play

Experts in digital marketing and executing digital strategies, inclusive of creation of best practices for digital channels and how to bring key communications to life within an omnichannel ecosystem.

  • Digital execution strategy
  • Omnichannel consulting
  • Campaign & product strategy
  • Media & targeting execution
  • Disruptive technology
  • Social activation & engagement

Brand Strategy

Brand planners, consultants, and objective measurers to ensure every business strategy and communication is informed and well thought out.

  • Commercial & business planning
  • Brand development & positioning
  • Innovation
  • Segmentation
  • Content strategy

Account Management

Serving as the primary, cross-functional liaison between the client and in-house teams, dedicated account leads are true strategic partners and problem solvers, always keeping marketing goals and project objectives at the forefront.

  • In-depth marketing & business expertise in pharmaceutical & medical device industries
  • Strategic brand oversight
  • Project advisor & financial management
  • Cross-functional liaisons to all stakeholders/agencies

Medical Writing & Editing

Strategic storytellers with a deep understanding of science and passion, editors and copywriters bring a creative vision and a strong narrative to everything they do, from video storyboards and interactive PDFs to instructional design and social media posts.

  • Omnichannel campaigns
  • Creative concepting
  • Sales training & instructional design
  • HCP & patient websites
  • Corporate communications
  • Content strategy
  • Medical editing & research

Digital Design

From thinking big picture to concrete deliverables, digital designers are the bringers-to-life, skilled in making marketing concepts come to fruition.

  • Branding & visual identity
  • Campaign conceptualization
  • Cross-platform campaigns
  • Omnichannel asset production
  • UI/UX design

Digital Production & 
Project Management

Instrumental in ensuring projects meet digital requirements and deadlines, the digital strategists work closely with internal and external stakeholders to execute projects and campaigns strategically and seamlessly.

  • Digital execution
  • Project & campaign management
  • Social media activation
  • Third-party liaisons
  • Media performance analysis & insights (SEO/SEM)
  • UI/UX expertise
  • Dashboards/wireframes & visualizations

A diverse, full-service video team culled from the world of broadcast television, film, and documentaries can take you from script to screen in every video style and genre you can dream of.

  • Instructional videos
  • Documentaries
  • Procedural videos
  • Music videos
  • PSA videos
  • Voiceovers
  • 360 & VR storytelling

3D Animation

Multimedia artists with strong artistic, visual imaging and computer skills, who create visual effects and animations for video, video games, and other electronic media— turning medical and surgical concepts into reality.

  • Highly accurate 3D models
  • Photo-realistic textures
  • Cinematic-quality 3D animations
  • Dynamic motion graphics
  • Engaging game-based learning
  • Immersive AR & VR

Web & Mobile Development

Lovers of technology, the makers and doers, integrating the latest innovations in content creation to develop digital assets that can live anywhere, anytime, regardless of channel.

  • Responsive UI/UX
  • Mobile apps
  • CRM/CMS
  • Web apps
  • Unity 3D engine (games, AR, VR)
  • MEAN/LAMP/Windows stacks
 

Contact

Looking for new
opportunities,
partnerships,
or
just want to say hi?

Inquiries

© Propeller Communications, Inc., 2020. All Rights Reserved.

Drop in

New Jersey Headquarters

Drop in

360 Springfield Avenue

Summit, NJ 07901


New Business

contact@propellercommunicates.com

908-277-1690


Campaign
Conceptualization

STRATAFIX™
Why Knot? Speed and
Strength Campaign

STRATAFIX™
Why Knot? Speed and
Strength Campaign

Objective

Creatively elevate and re‑energize an existing campaign—while ensuring it stays true to the intent of the original campaign: showcasing the speed and strength of STRATAFIX™ barbed sutures across a variety of specialties, procedures, and surgical approaches

Solution

A refreshed, engaging, and memorable customer‑facing Non‑Personal Promotion (NPP) campaign that highlights the benefits of STRATAFIX™
The campaign has been rolled out in a number of external communications, including emails and banner ads

Email

Animated Banner Ad

New Rules,
New Platforms

Ethicon's Colorectal
Virtual Experience

Ethicon's Colorectal
Virtual Experience

Objective

To replace the live conference experience, Ethicon needed to create an engaging and innovative interactive platform to showcase key Ethicon products in colorectal procedures

Solution

A one-of-a-kind interactive learning platform designed to offer the same features and benefits as an in-person conference but in a virtual environment
Series of videos from Ethicon Engineers showcasing the science behind the latest innovations
3D product simulations that demonstrate how these innovative devices can potentially help improve outcomes, while allowing visitors to “try them out” in a simulated surgical procedure

Website

Engineer Design Chats

3D Product Simulations

The New Era of
Personal Promotion

Uptravi
iVis Aid

Uptravi
iVis Aid

Objective

In response to the COVID-19 pandemic, UPTRAVI needed to adapt their existing print sales aid to a digital environment so that their field force could effectively engage with their HCPs virtually

Solution

Ushering in the next era of personal promotion, the new iVis Aid gives reps the capability to tailor the experience for each HCP, creating personalized engagements. The iVis Aid was developed in HTML format, retaining a familiar design to the existing Sales Aid so UPTRAVI’s field force could quickly adapt and continue e-detailing
A robust training, onboarding, and field rollout plan was developed to ensure the field force was primed to efficiently and effectively execute their engagements with their new iVis Aid

iVis Aid

Hypertargeted
Media

Cosentyx
Hypertargeted Program

Cosentyx
Hypertargeted Program

Objective

Convert dermatologists to write more Cosentyx prescriptions for untapped patients, helping the brand increase market share
Learn and develop strategic insights about the digital behaviors of dermatologists, using data in a smarter way for future campaigns

Solution

A hypertargeted media pilot with custom messaging in the form of banner ads and emails, scaled via endemic and non‑endemic partners at heightened frequency multiple times per day to pre‑identified targets, on a 1 to 1 level

Emails

Digital Banners

360 Approach About Culture Impact Capabilities Contact Propeller Pulse
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