Propeller is a digitally-native healthcare marketing agency that leverages its full-service offering to bring brand vision to life.
Where strategy, content, and execution are “chromosomically” linked
The 360 is symbolic to Propeller's powerfully synergistic marketing approach that kick-starts brands to thrive in an omnichannel world. Redefining healthcare professional engagement and communication, we guarantee that Strategy, Content, and Execution are all fluidly part of the experience. An unlike-anyone-else methodology for success, these three fundamentals are “chromosomically” linked—giving us our sweet spot and driving stronger results for our partners and their customers.
Strategic thinking, subject matter expertise and innovation
delivered in perfect harmony
Anchored in deep industry
knowledge and informed insights,
marketing journey is led with a thoughtful vision and oversight
Research and claim-based story development that educates
and moves your external and internal stakeholders
using our expert in-house creative suite
located all across
Propeller makes digital innovation more than theory… we make it actionable. With omnichannel fluency driven by deep digital and data expertise, we offer a customized approach to help you achieve your business goals today and for what’s next.
What sets us apart
We are knowledgeable about the healthcare space and your customers
Fluent in how to influence HCPs
We are digitally native
At the forefront of digital, helping you navigate the “never‑been‑done” with ease
We are agile
Working with speed and nimbleness to deliver at the rapid pace of the industry
We action innovation
Making digital innovation a reality, meeting you where you are today to drive what will be next
Our team of 125+ accomplished marketing specialists from various personal and professional backgrounds all bring unique perspectives to the table. It’s this diversity that allows us to break away from conventional thinking and speak intelligently about serious topics in a highly efficient, quick-to-deliver manner.
Meet our curated leadership and the difference they make, directly and intimately involved in your business.
Founder and CEO
An ambassador to healthcare and its digital future, Charlie’s a consultant and expert advisor to industry partners, ensuring they accomplish what they set out to do, getting customers to change behaviors, and grow their businesses in a fast-moving landscape. His fun‑loving spirit, drive, and never‑stop caring personality has been carried through to the tone and feeling of Propeller – and echoed into every experience in working with us.
Donna Wrotny Smith
Chief Creative Officer
With an unbelievable eye and attention to detail, alongside a
deep understanding of what is needed to ignite conversation
and movement, Donna is so much more than creative. She’s
forward‑thinking, testing limits, and seeing the big picture for your
customer. With years of experience, she knows how to get the best
work and brain power from her design, writing, and editorial teams,
and is responsible for the success and expansion of Propeller.
SVP, Digital Strategy & Execution
A Propeller OG and once-was 3D Animator, Heather is your
quick‑to‑discover glue and guiding light, with oversight and
leadership in all digital strategy. She is a genuine know-it-all
healthcare industry consultant, the on‑the‑fly problem solver,
the person you can count on to get it done (plus some). From
conception to execution, Heather provides a one‑of‑a‑kind
impact on your digital experience.
SVP, Strategy & Innovation
With a strong foundation in media planning and robust fashion and
lifestyle marketing experience, Kate brings unique, boundary‑pushing
consumer thinking and a differentiated business‑savvy lens, which are
integral in strategically and effectively personalizing and enhancing
your cross-platform customer experience. She also leads all culture
operations and people initiatives at Propeller, and is
instrumental in cultivating the internal community.
Christine is the knower of all things Propeller, making crucial business decisions that have a direct impact on your everyday interactions with us. Leading and managing all finances, Christine works behind the scenes to ensure our company is set up for long‑term success.
VP, Group Account Director
With unparalleled procedural and medical device knowledge, Eileen brings strategy, depth, and organization into all sides of her business. While directing her team on delivering quality client experiences, her unique cross-specialty perspective and 30‑foot view of the full business gives your marketers a leg up on how to best effectively drive results.
Taylor De Block
SVP, Group Account Director
Taylor’s account expertise goes above and beyond the scope of her
role, delivering to Pharma clients exceptionally thorough KPI-driven
strategy and omnichannel innovation. She is innately proactive and
nimble and sets a new standard for account management. No matter
the therapeutic area—rare disease, immunology, oncology—leading
business growth and evolution is a part of her DNA.
VP, Experience Strategy
Diana specializes in generating and amplifying brands through thoughtful targeting and omnichannel activations. Using data for decision making and real‑time optimizations, Diana ensures that every strategy is grounded in measurable outcomes and a personalized customer experience. No one will be more committed to your success story.
A smart, ahead‑of‑the‑curve experiential thinker, Dennis understands strategy and technological innovation. His intelligence and outside-the-box perspective brings immense added value, efficiency, and new life even beyond the 3D realm. A nimble‑driven leader, he oversees all digital production and project management, ensuring deliverables are moving at the pace of our customers.
VP, Creative Director, Moving Images
A storyteller through and through, Mike’s invaluable docu and broadcast video background influences his thoughtful and out‑of‑the‑ordinary approach, challenging every partner execution for even better‑than‑promised outcomes. Today he leads a select team of video editors, motion graphic artists, and photographers.
Senior Director, Development
Paving the way for technological curiosity and growth, Todd plays a central role in evangelizing your digital experience and implementing insight‑driven best practices. From external front‑end web development to an internal media performance analytics tool, Todd consistently brings new functionalities that surprise and delight you.
VP, Group Account Director
Carin’s personality makes her the kind of account lead that people want to work for and clients want to work with. She has a talent for making everyone feel good about their partnership and is constantly looking at her businesses to find opportunities for meaningful growth. Leading effective digital solutions for complex strategic challenges, she supports a wide range of specialties including dermatology, immunology, and cardiovascular.
VP, Creative Director, Copy
With a background in science journalism, Katie brings an investigative, analytical eye and narrative storytelling to every project. Passionate about getting into the mind of each audience, Katie does not stop until she has found just the right way in through strategic and arresting concepts and grab‑you‑by‑the‑lapels messaging. Today she leads a team of smart, driven, boundary‑pushing writers across medical technology and pharma brands.
VP, Creative Director, Copy
A creative storyteller with a passion for making a difference, Margeaux has dedicated her career to educating HCPs and patients across multiple disease states and brand indications. Her clinical background as a Registered Nurse has provided a unique perspective in communicating with a variety of audiences and crafting impactful content strategies. Margeaux is a fearless yet empathetic leader who guides writing teams across Propeller’s pharmaceutical businesses.
Recognized by the healthcare and digital marketing industry, as well as our people
Genuine. Candid. Purposeful. Driven. Individualists. At PROPELLER, our people are at the center of everything—a family and community brought together over shared values and work ethic. Each of us is a respected and important piece of this colorful mosaic we are building together.
With employees located around the country, Propeller embraces a flexible and hybrid work model. For those who choose to work in the office, our recently renovated state-of-the-art HQ is located in Summit, NJ, and offers a safe, comfortable, and inspiring environment for employees and clients alike.
Roll over to see where our employees live and work.
We are, to put it simply, culture obsessed
As part of our dedication to experiences and opportunities, we bring you the following programs and initiatives so we can live and lead together as our best selves.
Do you like bad movies, online shopping, or Zoom sandwich clubs? Do you like to talk about your kids, pets, or hobbies outside of work? Do you crave teammates who approach every project with passion, savviness, and kindness? Do you thrive knowing you are supported on all sides by good people who will never let you down? If you answered yes, you are a “Propeller."
Propeller embraces diversity and equal opportunity. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration without regard to race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, disability, age, marital status, or family status. If you require disability-related accommodation during the application or interview process, simply let us know and we’ll work with you to ensure you have a positive experience.
that power Propeller’s 360 Approach
with the following in-house teams
Experience StrategyCheck out Engine360!
Brand planners, consultants, and objective measurers, our Experience Strategy team ensures every business strategy and communication is informed and well thought-out. The team is composed of experts in digital marketing and execution of digital strategies, including creation of best practices for digital channels and bringing key communications to life within an omnichannel ecosystem.
Dedicated to infusing unmatched innovation and quality from the inside out, our Innovation Strategy team provides Propeller with strategic guidance, meaningful experiences, and best practices to help our people and clients perform at their highest level.
Masters of optimization, communication, and business strategy, our Operations team is highly skilled in creating efficiencies and processes that keep our company focused on ensuring excellence in innovation for our clients.
Serving as the primary, cross-functional liaison between the client and in-house teams, dedicated account leads are true strategic partners and problem solvers, always keeping marketing goals and project objectives at the forefront.
Medical Writing & Editing
Strategic storytellers with a deep understanding of science and passion, editors and copywriters bring a creative vision and a strong narrative to everything they do, from video storyboards and interactive PDFs to instructional design and social media posts.
From thinking big picture to concrete deliverables, digital designers are the bringers-to-life, skilled in making marketing concepts come to fruition.
Digital Production & Project Management
Instrumental in ensuring projects meet digital requirements and deadlines, the digital strategists work closely with internal and external stakeholders to execute projects and campaigns strategically and seamlessly.
Video ProductionCheck out Video Shoot-in-a-Box ►
A diverse, full-service video team culled from the world of broadcast television, film, and documentaries can take you from script to screen in every video style and genre you can dream of.
Multimedia artists with strong artistic, visual imaging and computer skills, who create visual effects and animations for video, video games, and other electronic media— turning medical and surgical concepts into reality.
Web & Mobile Development
Lovers of technology, the makers and doers, integrating the latest innovations in content creation to develop digital assets that can live anywhere, anytime, regardless of channel.
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360 Springfield Avenue
Summit, NJ 07901