Propeller is a digitally-native healthcare marketing agency that leverages it’s full-service modern solutions to bring brand vision to life.
Founded
in 2006
with employees
located all across
the country
Propeller makes digital innovation more than theory… we make it actionable. With omnichannel fluency driven by deep digital and data expertise, we offer a customized approach to help you achieve your business goals today and for what’s next.
What sets us apart
We are knowledgeable about the healthcare space and your customers
Fluent in how to influence HCPs and patients
We are digitally native
At the forefront of digital, helping you navigate the “never‑been‑done” with ease
We are agile
Working with speed and nimbleness to deliver at the rapid pace of the industry
We action innovation
Making digital innovation a reality, meeting you where you are today to drive what will be next

Our team of 150+ accomplished marketing specialists from various personal and professional backgrounds all bring unique perspectives to the table. It’s this diversity that allows us to break away from conventional thinking and speak intelligently about serious topics in a highly efficient, quick-to-deliver manner.
Meet our curated leadership and the difference they make, directly and intimately involved in your business.
Charlie Flax
Founder and CEO
An ambassador to healthcare and its digital future, Charlie’s a consultant and expert advisor to industry partners, ensuring they accomplish what they set out to do, getting customers to change behaviors, and grow their businesses in a fast-moving landscape. His fun‑loving spirit, drive, and never‑stop caring personality has been carried through to the tone and feeling of Propeller – and echoed into every experience in working with us.
Donna Wrotny Smith
Chief Creative Officer
With an unbelievable eye and attention to detail, alongside a
deep understanding of what is needed to ignite conversation
and movement, Donna is so much more than creative. She’s
forward‑thinking, testing limits, and seeing the big picture for your
customer. With years of experience, she knows how to get the best
work and brain power from her design, writing, and editorial teams,
and is responsible for the success and expansion of Propeller.
Heather Hoy
EVP, Transformation & Enablement
A Propeller OG and once-was 3D Animator, Heather is your
quick‑to‑discover glue and guiding light, with oversight and
leadership in all digital strategy. She is a genuine know-it-all
healthcare industry consultant, the on‑the‑fly problem solver,
the person you can count on to get it done (plus some). From
conception to execution, Heather provides a one‑of‑a‑kind
impact on your digital experience.
Taylor De Block
EVP, Strategic Operations
Taylor’s account expertise goes above and beyond the scope of her
role, delivering to Pharma clients exceptionally thorough KPI-driven
strategy and omnichannel innovation. She is innately proactive and
nimble and sets a new standard for account management. No matter
the therapeutic area—rare disease, immunology, oncology—leading
business growth and evolution is a part of her DNA.
Gina Turdo-Orner
SVP, Client Services
Gina is committed to leading a dedicated and passionate account team. She is best known for driving innovation and capitalizing on brand strategy within the strategic pull-through and digital executions. Dedicated to pushing boundaries and staying at the forefront of industry trends, Gina is focused on fostering a team environment that establishes lasting partnerships built on trust, integrity, and unparalleled success.
Our Awards
Recognized by the healthcare and digital marketing industry, as well as our people
2022
2020 | 2021 | 2022
2023 | 2024 | 2025
2019 | 2020 | 2021 | 2022
2018 | 2019 | 2020 | 2021
2023
2023 Best Employer For Parents
2022 Best Onboarding Experience
2019
2023
PROP
Culture
Genuine. Candid. Purposeful. Driven. Individualists. At PROPELLER, our people are at the center of everything—a family and community brought together over shared values and work ethic. Each of us is a respected and important piece of this colorful mosaic we are building together.
With employees located around the country, Propeller embraces a flexible and hybrid work model. For those who choose to work in the office, our recently renovated state-of-the-art HQ is located in Summit, NJ, and offers a safe, comfortable, and inspiring environment for employees and clients alike.
TapRoll over to see where our employees live and work.
We are, to put it simply, culture obsessed
As part of our dedication to experiences and opportunities, we bring you the following programs and initiatives so we can live and lead together as our best selves.
Do you like bad movies, online shopping, or Virtual sandwich clubs? Do you like to talk about your kids, pets, or hobbies outside of work? Do you crave teammates who approach every project with passion, savviness, and kindness? Do you thrive knowing you are supported on all sides by good people who will never let you down? If you answered yes, you are a “Propeller."
Propeller embraces diversity and equal opportunity. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration without regard to race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, disability, age, marital status, or family status. If you require disability-related accommodation during the application or interview process, simply let us know and we’ll work with you to ensure you have a positive experience.
Capabilities
Propeller takes brands into the modern marketing era with its full suite of in‑house services:
Integrated omnichannel strategy and activation that is relevant and approachable
AI & Tech Digital Engagement & Activation Experience Strategy Data Strategy
Strategically Injected differentiation and digital innovation in response to a highly competitive environment
Innovation Strategy Media & Social Consulting
Personalized creative tailored to meet unique target preferences and KPIs
Design Medical Writing Video Production Digital Development Editorial
Agile with a desire to get our hands dirty to deliver with speed
Client Services Operations Project Management
Contact
Looking for new
opportunities,
partnerships,
or
just want to say hi?
Inquiries
Drop in
360 Springfield Avenue
Summit, NJ 07901
New Business