Propeller

Where strategy,
content,
and
execution are
‘chromosomically’
linked

Propeller is an independent digitally-focused healthcare marketing agency with a big 360 promise.
We creatively navigate the highly regulated landscape to influence the most influential.

360 Approach

The 360 is symbolic to Propeller's powerfully synergistic marketing approach. In every healthcare professional communication effort, we guarantee Strategy, Content, and Execution are all fluidly a part of the experience. An unlike-anyone-else methodology for success, these three fundamentals are ‘chromosomically’ linked— giving us our sweet spot and driving stronger results for our partners and their customers.

Strategic thinking, subject matter expertise and innovation
delivered in perfect harmony

Anchored in deep industry knowledge and informed insights, your whole
marketing journey is led with a thoughtful vision and oversight

Research and claim-based story development that educates
and moves your external and internal stakeholders

Digitally focused
cross-platform solutions
using our expert in-house creative suite

About

Described in 5 words, we are

Genuine, Candid, Choiceful, Driven, Individualists

Founded
in 2006

We are
Headquartered
in New Jersey

with a Studio in
New York City

and a Satellite in
Los Angeles

Implementing and
executing on strategy, Propeller brings an unmatched solution to healthcare marketing, which is fueled by our industry expertise and our talented people.

What sets us apart

We have knowledge in the healthcare space

From hospital to FDA environments, from Pharmaceutical
to Medical Device, we are fluent across a variety of specialties and platforms

We know our end-user customer

Healthcare professionals—surgeons, doctors, nurses,
residents, as well as those making decisions (hospital systems)
and delivering messages to them (sales force)

We have the
best
people
and culture

We are real, talking about

Kids
Pets
Star Wars
Slow food
Zero waste
Mood music
Bagel Thursdays
Dungeons & Dragons
Same-day shipping
and so, so much more

Our team of ~70 accomplished marketing specialists from various personal and professional backgrounds all bring unique perspectives to the table. It’s this diversity that allows us to break away from conventional thinking and speak intelligently about serious topics in a highly efficient, quick-to-deliver manner.

We value our team’s intangibles, the experiences and traits that make us, well, us.

Meet our curated leadership and the difference they make, directly and intimately involved in your business.

Charlie Flax

Founder/President

An ambassador to healthcare and its digital future, Charlie’s a consultant and expert advisor to industry partners, ensuring they accomplish what they set out to do, getting customers to change behaviors, and grow their businesses in a fast-moving landscape. His fun‑loving spirit, drive, and never‑stop caring personality has been carried
through to the tone and feeling of Propeller – and echoed into every experience in working with us.

Donna Wrotny Smith

Creative Excellence & Design, Vice President

An unbelievable eye and attention to detail, alongside a deep understanding of what you need to ignite conversation and movement, Donna is so much more than creative. She’s forward‑thinking, she’s testing limits and she sees big picture for your customer. With years of experience, she knows how to get the best work and brain power from her teams, responsible for the success and expansion of Propeller.

Heather Hoy

Strategic Execution & Oversight,
Senior Director

A Propeller OG and once-was 3D Animator, Heather is your quick‑to‑discover glue and guiding light. A genuine know-it-all healthcare industry consultant. The on‑the‑fly problem solver.
The person you can count on to get it done (plus some). From conception to execution, her impact on your experience and desired outcome is one‑of‑a‑kind.

Kate Horvath

Strategy & Innovation, Senior Director

With a strong foundation in media planning and robust fashion and lifestyle marketing experience, Kate brings unique boundary-pushing consumer thinking and a differentiated business‑savvy lens,
integral in strategically and effectively personalizing and enhancing your cross‑platform customer experience.

Eileen Topps

Medical Device Client Services,
Account Director

With unparalleled procedural and product knowledge, Eileen brings strategy, depth, and organization into all sides of her business. While directing her team on delivering quality client experiences, her unique cross-specialty perspective and 30‑foot view of the full business gives your marketers a leg up on how to best effectively drive results.

Christine Marinescu

Finance & Operations, Director

Christine is the knower-of-all-things-Propeller, making crucial business decisions that have a direct impact on your everyday interactions with us. From financial management to human resources, Christine works behind-the-scenes to ensure our company and culture are optimized both internally and externally.

Dennis Flath

3D and Digital Experiences, Director

Choicefully described as a smart, ahead‑of‑the-curve experiential thinker, Dennis gets strategy and technological innovation. His intelligence and extra-something, outside-the box perspective brings immense added value, efficiency, and new life even beyond the 3D realm.

Michael Meyer

Video Production, Director

A storyteller through and through, Mike’s invaluable docu and
broadcast video background influences his thoughtful and out‑of‑ the‑ordinary approach, challenging every partner execution, for even better-than-promised outcomes. Today he leads a select team of video editors, motion graphic artists, and photographers.

Todd Bollack

Digital Development, Director

Paving the way for technological curiosity and growth, Todd plays a central role in evangelizing your digital experience and implementing insight-driven best practices. From external front-end web development to an internal media performance analytic tool, he consistently brings new functionalities that surprise and delight you.

Our Awards

Recognized by the healthcare and digital marketing industry, as well as our people

2021 | 2020

2021 | 2020 | 2019

2020 | 2019 | 2018

2019

Impact

See how Propeller’s 360 approach
and omnichannel principles
are transforming healthcare

Campaign Conceptualization

New Rules, New Platforms

Personal Storytelling

Hypertargeted Media

Capabilities

Purposeful, ever-maturing skills
that power Propeller’s 360 Approach

with the following in-house teams

Strategy

Brand planners, consultants, and objective measures to ensure every business strategy and communication is informed and well thought through.

•
Multichannel business planning

•
Brand development & Positioning

•
Content strategy

•
Digital execution strategy

•
Product strategy & Campaign management

•
Information architecture & User experience

From thinking big picture to concrete deliverables, we are the bringers-to-life, the skilled designers making marketing concepts come to fruition.

•
Branding & Visual identity

•
Campaign conceptualization

•
Art direction

•
Asset production

•
Marketing campaigns

•
Photoshoot production

Design

Video Production

With a studio set in New York City and culled from the broadcast television, film, and documentary worlds, production and post-production from screen to script have experience in creating a range of video styles and types.

•
Live surgery instructional videos

•
Documentaries

•
Explainers

•
Music videos

•
PSA videos

•
PSA videos

•
Voiceovers

•
360 & VR capabilities

Multi-media artists with strong artistic, visual imaging, and computer skills, we create visual effects and animations
for video, video games, and other electronic media— turning medical and surgical concepts into reality.

•
Visual storyboards

•
Highly accurate 3D models

•
Photo-realistic textures

•
Cinematic-quality 3D animation

•
Dynamic motion graphics

•
Illustrative still imagery

•
Illustrative still imagery

•
Engaging game-based learning

•
Immersive AR
& VR experiences

3D Animation

Web &
Mobile
Development

Lovers of technology, we are the makers and doers, integrating the latest innovations in content creation
to develop digital assets that can live anywhere, anytime, regardless of channel.

•
Responsive UI/UX

•
Mobile Apps
(iOS, Android, Windows phones)

•
Unity 3D engine
(games, AR, VR)

•
Web applications

•
Veeva (clm presentations, approved emails) / Salesforce

•
MEAN/LAMP/
Windows stacks

•
Animated media banners
& Emails

Strategic storytellers with a deep understanding of science and passion,
we are editors and copywriters
bringing a creative vision and a strong narrative to everything we do, from video storyboards and interactive
PDFs to instructional design and social media posts.

•
Cross-channel creative campaigns

•
Sales training

•
Curriculum design

•
Corporate communications

•
Medical writing & Research

•
Editorial & Creative writing

Medical Writing

Media Consulting

Experienced media planning specialists, we humanize and help brands in connecting to customers in more meaningful ways.

•
In-house tracking & Analytics platform

•
Dashboards, Charting & Visualizations

•
Media performance analysis & Insights

•
Social activations

Serving as the primary, cross-functional liaison between the client and in-house teams, dedicated Account Leads are true strategic partners and problem solvers, always keeping marketing goals and project objectives at the forefront.