Propeller is an independent digitally-focused healthcare marketing agency with a big 360 promise.
We creatively navigate the highly regulated landscape to influence the most influential.
The 360 is symbolic to Propeller's powerfully synergistic marketing approach. In every healthcare professional communication effort, we guarantee Strategy, Content, and Execution are all fluidly a part of the experience. An unlike-anyone-else methodology for success, these three fundamentals are ‘chromosomically’ linked— giving us our sweet spot and driving stronger results for our partners and their customers.
Strategic thinking, subject matter expertise and innovation
delivered in perfect harmony
Anchored in deep industry
knowledge and informed insights,
marketing journey is led with a thoughtful vision and oversight
Research and claim-based story development that educates
and moves your external and internal stakeholders
using our expert in-house creative suite
in New Jersey
with a Studio in
New York City
and a Satellite in
executing on strategy, Propeller brings an unmatched solution to healthcare marketing, which is fueled by our industry expertise and our talented people.
What sets us apart
We have knowledge in the healthcare space
From hospital to FDA environments, from
to Medical Device, we are fluent across a variety of specialties and platforms
We know our end-user customer
Healthcare professionals—surgeons, doctors, nurses,
residents, as well as those making decisions (hospital systems)
and delivering messages to them (sales force)
We have the
We are real, talking about
Dungeons & Dragons
and so, so much more
Our team of ~70 accomplished marketing specialists from various personal and professional backgrounds all bring unique perspectives to the table. It’s this diversity that allows us to break away from conventional thinking and speak intelligently about serious topics in a highly efficient, quick-to-deliver manner.
We value our team’s intangibles, the experiences and traits that make us, well, us.
Meet our curated leadership and the difference they make, directly and intimately involved in your business.
An ambassador to healthcare and its digital future, Charlie’s a
consultant and expert advisor to industry partners, ensuring they
accomplish what they set out to do, getting customers to change
behaviors, and grow their businesses in a fast-moving landscape.
His fun‑loving spirit, drive, and never‑stop caring personality has been
through to the tone and feeling of Propeller – and echoed into every experience in working with us.
Donna Wrotny Smith
Creative Excellence & Design, Vice President
An unbelievable eye and attention to detail, alongside a deep understanding of what you need to ignite conversation and movement, Donna is so much more than creative. She’s forward‑thinking, she’s testing limits and she sees big picture for your customer. With years of experience, she knows how to get the best work and brain power from her teams, responsible for the success and expansion of Propeller.
Strategic Execution & Oversight,
A Propeller OG and once-was 3D Animator, Heather is your
quick‑to‑discover glue and guiding light. A genuine know-it-all
healthcare industry consultant. The on‑the‑fly problem solver.
The person you can count on to get it done (plus some). From conception to execution, her impact on your experience and desired outcome is one‑of‑a‑kind.
Strategy & Innovation, Senior Director
With a strong foundation in media planning and robust fashion and
lifestyle marketing experience, Kate brings unique boundary-pushing
consumer thinking and a differentiated business‑savvy lens,
integral in strategically and effectively personalizing and enhancing your cross‑platform customer experience.
Medical Device Client Services,
With unparalleled procedural and product knowledge, Eileen brings strategy, depth, and organization into all sides of her business. While directing her team on delivering quality client experiences, her unique cross-specialty perspective and 30‑foot view of the full business gives your marketers a leg up on how to best effectively drive results.
Finance & Operations, Director
Christine is the knower-of-all-things-Propeller, making crucial business decisions that have a direct impact on your everyday interactions with us. From financial management to human resources, Christine works behind-the-scenes to ensure our company and culture are optimized both internally and externally.
3D and Digital Experiences, Director
Choicefully described as a smart, ahead‑of‑the-curve experiential thinker, Dennis gets strategy and technological innovation. His intelligence and extra-something, outside-the box perspective brings immense added value, efficiency, and new life even beyond the 3D realm.
Video Production, Director
A storyteller through and through, Mike’s invaluable docu and
broadcast video background influences his thoughtful and out‑of‑ the‑ordinary approach, challenging every partner execution, for even better-than-promised outcomes. Today he leads a select team of video editors, motion graphic artists, and photographers.
Digital Development, Director
Paving the way for technological curiosity and growth, Todd plays a central role in evangelizing your digital experience and implementing insight-driven best practices. From external front-end web development to an internal media performance analytic tool, he consistently brings new functionalities that surprise and delight you.
Recognized by the healthcare and digital marketing industry, as well as our people
Purposeful, ever-maturing skills
that power Propeller’s 360 Approach
with the following in-house teams
Brand planners, consultants, and objective measures to ensure every business strategy and communication is informed and well thought through.
From thinking big picture to concrete deliverables, we are the bringers-to-life, the skilled designers making marketing concepts come to fruition.
With a studio set in New York City and culled from the broadcast television, film, and documentary worlds, production and post-production from screen to script have experience in creating a range of video styles and types.
Multi-media artists with strong artistic, visual imaging, and
computer skills, we create visual effects and animations
for video, video games, and other electronic media— turning medical and surgical concepts into reality.
Lovers of technology, we are the makers and doers, integrating the latest innovations in content creation
to develop digital assets that can live anywhere, anytime, regardless of channel.
Strategic storytellers with a deep understanding of
science and passion,
we are editors and copywriters
bringing a creative vision and a strong narrative to everything we do, from video storyboards and interactive
PDFs to instructional design and social media posts.
Experienced media planning specialists, we humanize and help brands in connecting to customers in more meaningful ways.
Serving as the primary, cross-functional liaison between the client and in-house teams, dedicated Account Leads are true strategic partners and problem solvers, always keeping marketing goals and project objectives at the forefront.
Looking for new
just want to say hi?
360 Springfield Avenue
Summit, NJ 07901