Charlie Flax

Founder and CEO

An ambassador to healthcare and its digital future, Charlie’s a consultant and expert advisor to industry partners, ensuring they accomplish what they set out to do, getting customers to change behaviors, and grow their businesses in a fast-moving landscape. His fun‑loving spirit, drive, and never‑stop caring personality has been carried through to the tone and feeling of Propeller – and echoed into every experience in working with us.

Donna Wrotny Smith

Chief Creative Officer

With an unbelievable eye and attention to detail, alongside a deep understanding of what is needed to ignite conversation and movement, Donna is so much more than creative. She’s forward‑thinking, testing limits, and seeing the big picture for your customer. With years of experience, she knows how to get the best work and brain power from her design, writing, and editorial teams, and is responsible for the success and expansion of Propeller.

Heather Hoy

SVP, Digital Strategy & Execution

A Propeller OG and once-was 3D Animator, Heather is your quick‑to‑discover glue and guiding light, with oversight and leadership in all digital strategy. She is a genuine know-it-all healthcare industry consultant, the on‑the‑fly problem solver, the person you can count on to get it done (plus some). From conception to execution, Heather provides a one‑of‑a‑kind impact on your digital experience.

Kate Horvath

SVP, Strategy & Innovation

With a strong foundation in media planning and robust fashion and lifestyle marketing experience, Kate brings unique, boundary‑pushing consumer thinking and a differentiated business‑savvy lens, which are integral in strategically and effectively personalizing and enhancing your cross-platform customer experience. She also leads all culture operations and people initiatives at Propeller, and is instrumental in cultivating the internal community.

Christine Marinescu

VP, Finance

Christine is the knower of all things Propeller, making crucial business decisions that have a direct impact on your everyday interactions with us. Leading and managing all finances, Christine works behind the scenes to ensure our company is set up for long‑term success.

Eileen Topps

VP, Group Account Director

With unparalleled procedural and medical device knowledge, Eileen brings strategy, depth, and organization into all sides of her business. While directing her team on delivering quality client experiences, her unique cross-specialty perspective and 30‑foot view of the full business gives your marketers a leg up on how to best effectively drive results.

Taylor De Block

SVP, Group Account Director

Taylor’s account expertise goes above and beyond the scope of her role, delivering to Pharma clients exceptionally thorough KPI-driven strategy and omnichannel innovation. She is innately proactive and nimble and sets a new standard for account management. No matter the therapeutic area—rare disease, immunology, oncology⁠—⁠leading business growth and evolution is a part of her DNA.

Diana Snyder

VP, Experience Strategy

Diana specializes in generating and amplifying brands through thoughtful targeting and omnichannel activations. Using data for decision making and real‑time optimizations, Diana ensures that every strategy is grounded in measurable outcomes and a personalized customer experience. No one will be more committed to your success story.

Dennis Flath

VP, Operations

A smart, ahead‑of‑the‑curve experiential thinker, Dennis understands strategy and technological innovation. His intelligence and outside-the-box perspective brings immense added value, efficiency, and new life even beyond the 3D realm. A nimble‑driven leader, he oversees all digital production and project management, ensuring deliverables are moving at the pace of our customers.

Michael Meyer

VP, Creative Director, Moving Images

A storyteller through and through, Mike’s invaluable docu and broadcast video background influences his thoughtful and out‑of‑the‑ordinary approach, challenging every partner execution for even better‑than‑promised outcomes. Today he leads a select team of video editors, motion graphic artists, and photographers.

Todd Bollack

Senior Director, Development

Paving the way for technological curiosity and growth, Todd plays a central role in evangelizing your digital experience and implementing insight‑driven best practices. From external front‑end web development to an internal media performance analytics tool, Todd consistently brings new functionalities that surprise and delight you.

Carin Apter

VP, Group Account Director

Carin’s personality makes her the kind of account lead that people want to work for and clients want to work with. She has a talent for making everyone feel good about their partnership and is constantly looking at her businesses to find opportunities for meaningful growth. Leading effective digital solutions for complex strategic challenges, she supports a wide range of specialties including dermatology, immunology, and cardiovascular.

Katie Matias

VP, Creative Director, Copy

With a background in science journalism, Katie brings an investigative, analytical eye and narrative storytelling to every project. Passionate about getting into the mind of each audience, Katie does not stop until she has found just the right way in through strategic and arresting concepts and grab‑you‑by‑the‑lapels messaging. Today she leads a team of smart, driven, boundary‑pushing writers across medical technology and pharma brands.

Margeaux Buttner

VP, Creative Director, Copy

A creative storyteller with a passion for making a difference, Margeaux has dedicated her career to educating HCPs and patients across multiple disease states and brand indications. Her clinical background as a Registered Nurse has provided a unique perspective in communicating with a variety of audiences and crafting impactful content strategies. Margeaux is a fearless yet empathetic leader who guides writing teams across Propeller’s pharmaceutical businesses.