Making Innovation a Reality

Defining what's next in healthcare marketing
Propeller is a transformation specialist agency delivering modern solutions that have real commercial impact

Propeller is a full‑service healthcare marketing partner enabling brands to unlock transformation and future readiness.

Defining what's next in healthcare marketing Propeller is a transformation specialist agency delivering modern solutions that have real commercial impact.

What sets us apart

Taking clients and brands into the modern marketing era

Leaders in data, AI, and emerging technology, we transform HCP and patient engagement.

Infusing a fresh and progressive flare

Ushering in new innovation, we translate marketing trends into tailor-made brand solutions.

Execute with custom-fit agility

Weeks not months. We’re nimble and operate with agility to deliver at the speed of the industry.

Drive business results

Fueled by passion, authenticity, and grit to make meaningful impact.

Our team of 150+ accomplished marketing specialists from various personal and professional backgrounds all bring unique perspectives to the table. It’s this diversity that allows us to break away from conventional thinking and speak intelligently about serious topics in a highly efficient, quick-to-deliver manner.

Meet our curated leadership and the difference they make, directly and intimately involved in your business.

Charlie Flax

Founder and CEO

An ambassador to healthcare and its digital future, Charlie’s a consultant and expert advisor to industry partners, ensuring they accomplish what they set out to do, getting customers to change behaviors, and grow their businesses in a fast-moving landscape. His fun‑loving spirit, drive, and never‑stop caring personality has been carried through to the tone and feeling of Propeller – and echoed into every experience in working with us.

Donna Wrotny Smith

Chief Creative Officer

With an unbelievable eye and attention to detail, alongside a deep understanding of what is needed to ignite conversation and movement, Donna is so much more than creative. She’s forward‑thinking, testing limits, and seeing the big picture for your customer. With years of experience, she knows how to get the best work and brain power from her writing, video, and editorial teams, and is responsible for the success and expansion of Propeller.

MM+M Women of Distinction 2023

Heather Hoy

EVP, Transformation & Enablement

A Propeller OG and once-was 3D animator, Heather is our futurist, driving AI, technology, and data. She is a genuine know-it-all healthcare industry consultant, the on‑the‑fly problem solver, the person you can count on to get it done (plus some). From conception to execution, Heather provides a one‑of‑a‑kind impact on your digital experience.

MM+M Women to Watch 2022

Taylor De Block

EVP, Strategic Operations

Taylor’s strategic expertise goes above and beyond the scope of her role, delivering KPI‑driven results. She is innately proactive and nimble and sets a new standard for agency operations. Business growth and knowing how to navigate evolution is a part of her DNA.

PM360 ELITE 100 2023 Transformational Leader

Gina Turdo-Orner

EVP, Head of Client Services

Gina leads a dedicated and passionate Account and Growth team. She is is best known for driving innovation and growth across HCP and consumer businesses, from brand strategy to digital pull-through. Dedicated to pushing boundaries and staying at the forefront of industry trends, Gina is focused on fostering a team environment that establishes lasting partnerships built on trust, integrity, and unparalleled success.

Our Awards

Recognized by the healthcare and digital marketing industry, as well as our people

2025

2022

2020 | 2021 | 2022
2023 | 2024 | 2025

2019 | 2020 | 2021 | 2022

2018 | 2019 | 2020 | 2021

2023 Best Employer For Parents
2022 Best Onboarding Experience

2023

2023

PROP

Culture

Come find out who we are, where we are, and why you would want to work here. What you’ll find as you explore is our commitment to our awesome people.

WHO WE ARE

Genuine. Candid. Purposeful. Driven. Individualists. At PROPELLER, our people are at the center of everything—a family and community brought together over shared values and work ethic. Each of us is a respected and important piece of this colorful mosaic we are building together.

WHERE WE ARE

With employees located around the country, Propeller embraces a flexible and hybrid work model. For those who choose to work in the office, our recently renovated state-of-the-art HQ is located in Summit, NJ, and offers a safe, comfortable, and inspiring environment for employees and clients alike.

Roll over to see where our employees live and work.

TapRoll over to see where our employees live and work.

WHY WE ROCK

We are, to put it simply, culture obsessed

As part of our dedication to experiences and opportunities, we bring you the following programs and initiatives so we can live and lead together as our best selves.

Be well

PPROPELLwell is our physical, emotional, and social health program, offering fitness challenges, wellness resources, and company events to support overall well-being.

Rest and rejuvenate

Propeller provides generous time off, and we encourage you to use it— whether it's for vacation or personal reasons. Paid holidays and Summer Hours are a bonus!

Save more

Propeller’s 401(k) plan provides you with an opportunity to defer compensation for long-term savings with a generous Company match.

Cultivate your career

We prioritize professional and personal growth through ongoing digital trainings, manager coaching, and innovation engagements led by industry experts.

Hybrid Work

With employees located around the country, we are optimized to operate and foster relationships whether in the office or Zooming in.

Reap the benefits

Propeller's medical healthcare plan provides coverage for employees and enrollment access to eligible family dependents.

Support the soul

We offer coaching opportunities across a range of formats and topics, from parental wellness and menopause to personal and professional growth.

Feel the love

We value our people and their dedication. Employee spotlights are celebrated on a monthly cadence, and our people are awarded for going above and beyond.

Give back

We are passionate about activism, fulfilled by supporting non-profits, charities, and mission-driven organizations at a local and national level.

COME JOIN US

Do you like bad movies, online shopping, or Virtual sandwich clubs? Do you like to talk about your kids, pets, or hobbies outside of work? Do you crave teammates who approach every project with passion, savviness, and kindness? Do you thrive knowing you are supported on all sides by good people who will never let you down? If you answered yes, you are a “Propeller."

EXPLORE NEW POSITIONS AVAILABLE

Don’t see a job opening for you?

Propeller embraces diversity and equal opportunity. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration without regard to race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, disability, age, marital status, or family status. If you require disability-related accommodation during the application or interview process, simply let us know and we’ll work with you to ensure you have a positive experience.