Where strategy,
content,
and
execution are
“chromosomically”
linked
Propeller is a specialized, digital-native, agile, omnichannel healthcare marketing agency using the combined power of data,
experience, strategy, and best-in-class creative ingenuity to deliver unmatched efficiency and outcomes.
360 Approach
The 360 is symbolic to Propeller's powerfully synergistic marketing approach that kick-starts brands to thrive in an omnichannel world. Redefining healthcare professional engagement and communication, we guarantee that Strategy, Content, and Execution are all fluidly part of the experience. An unlike-anyone-else methodology for success, these three fundamentals are “chromosomically” linked—giving us our sweet spot and driving stronger results for our partners and their customers.
Strategic thinking, subject matter expertise and innovation
delivered in perfect harmony
Anchored in deep industry
knowledge and informed insights,
your whole
marketing journey is led
with a thoughtful vision and oversight
Research and claim-based story development that educates
and moves your external and internal stakeholders
Digitally focused
cross-platform solutions
using our expert in-house creative suite
About
Founded
in 2006
with employees
located all across
the country
Propeller is leading the way on implementing and executing on strategy as part of the omnichannel ecosystem, meeting clients where they are with agility and a customized experience while never losing sight of a brand’s strategic and creative intent.
What sets us apart
We have knowledge in the healthcare space
From hospital to FDA environments, from
Pharmaceutical
to Medical Device, we are
fluent across a variety of
specialties and platforms
We know our end-user customer
Healthcare professionals—surgeons, doctors, nurses, and
residents—as well as those making decisions (hospital systems)
and delivering messages to them (sales force)
We are digital native
Founded on being at the forefront of digital, we are innovation and data obsessed and will help you navigate the “never‑been‑done” with ease, simplicity, and passion.
Our team of 125+ accomplished marketing specialists from various personal and professional backgrounds all bring unique perspectives to the table. It’s this diversity that allows us to break away from conventional thinking and speak intelligently about serious topics in a highly efficient, quick-to-deliver manner.
Meet our curated leadership and the difference they make, directly and intimately involved in your business.
Charlie Flax
Founder/President
An ambassador to healthcare and its digital future, Charlie’s a
consultant and expert advisor to industry partners, ensuring they
accomplish what they set out to do, getting customers to change
behaviors, and grow their businesses in a fast-moving landscape.
His fun‑loving spirit, drive, and never‑stop caring personality has been
carried
through to the tone and feeling of Propeller – and echoed
into every experience in working with us.
Donna Wrotny Smith
SVP, Executive Creative Director
With an unbelievable eye and attention to detail, alongside a deep understanding of what is needed to ignite conversation and movement, Donna is so much more than creative. She’s forward‑thinking, testing limits, and seeing the big picture for your customer. With years of experience, she knows how to get the best work and brain power from her design, writing, and editorial teams, and is responsible for the success and expansion of Propeller.
Heather Hoy
SVP, Digital Strategy & Execution
A Propeller OG and once-was 3D Animator, Heather is your
quick‑to‑discover glue and guiding light, with oversight and
leadership in all digital strategy. She is a genuine know-it-all
healthcare industry consultant, the on‑the‑fly problem solver,
the person you can count on to get it done (plus some). From
conception to execution, Heather provides a one‑of‑a‑kind
impact on your digital experience.
Kate Horvath
SVP, Strategy & Innovation
With a strong foundation in media planning and robust fashion and
lifestyle marketing experience, Kate brings unique, boundary‑pushing
consumer thinking and a differentiated business‑savvy lens, which are
integral in strategically and effectively personalizing and enhancing
your cross-platform customer experience. She also leads all culture
operations and people initiatives at Propeller, and is
instrumental in cultivating the internal community.
Christine Marinescu
VP, Finance
Christine is the knower of all things Propeller, making crucial business decisions that have a direct impact on your everyday interactions with us. Leading and managing all finances, Christine works behind the scenes to ensure our company is set up for long-term success.
Eileen Topps
VP, Group Account Director
With unparalleled procedural and medical device knowledge, Eileen brings strategy, depth, and organization into all sides of her business. While directing her team on delivering quality client experiences, her unique cross-specialty perspective and 30‑foot view of the full business gives your marketers a leg up on how to best effectively drive results.
Taylor De Block
VP, Group Account Director
Taylor’s account expertise goes above and beyond the scope of her role, delivering to Pharma clients exceptionally thorough KPI-driven strategy and omnichannel innovation. She is innately proactive and nimble and sets a new standard for account management. No matter the therapeutic area—rare disease, immunology, oncology—leading business growth and evolution is a part of her DNA.
Diana Snyder
Senior Account Director
Our science-savvy account lead Diana is both your brilliant advisor and trusted friend. With specialized focus in Propeller’s dermatology, rheumatology, eye care, and dental businesses, Diana’s account management flair is freestyle, making her an efficient and strategic asset who can pivot quickly under pressure and quarterback internal and external partners as they work toward shared goals. No one will be more committed to your success story.
Dennis Flath
Digital Production & Project Management,
Senior Director
A smart, ahead-of-the-curve experiential thinker, Dennis understands strategy and technological innovation. His intelligence and outside-the-box perspective brings immense added value, efficiency, and new life even beyond the 3D realm. A nimble-driven leader, he oversees all digital production and project management, ensuring deliverables are moving at the pace of our customers.
Michael Meyer
Video Production, Senior Director
A storyteller through and through, Mike’s invaluable docu and broadcast video background influences his thoughtful and out-of-the-ordinary approach, challenging every partner execution for even better-than-promised outcomes. Today he leads a select team of video editors, motion graphic artists, and photographers.
Todd Bollack
Digital Development, Director
Paving the way for technological curiosity and growth, Todd plays a central role in evangelizing your digital experience and implementing insight-driven best practices. From external front-end web development to an internal media performance analytic tool, he consistently brings new functionalities that surprise and delight you.
Our Awards
Recognized by the healthcare and digital marketing industry, as well as our people
PROP
Culture
Genuine. Candid. Purposeful. Driven. Individualists. At PROPELLER, our people are at the center of everything—a family and community brought together over shared values and work ethic. Each of us is a respected and important piece of this colorful mosaic we are building together.
With employees located around the country, Propeller embraces a flexible and hybrid work model. For those who choose to work in the office, our recently renovated state-of-the-art HQ is located in Summit, NJ, and offers a safe, comfortable, and inspiring environment for employees and clients alike.
Roll over to see where our employees live and work.
We are, to put it simply, culture obsessed
As part of our dedication to experiences and opportunities, we bring you the following programs and initiatives so we can live and lead together as our best selves.
Do you like bad movies, online shopping, or Zoom sandwich clubs? Do you like to talk about your kids, pets, or Rejuvenation Fridays? Do you crave teammates who approach every project with passion, savviness, and kindness? Do you thrive knowing you are supported on all sides by good people who will never let you down? If you answered yes, you are a “Propeller."
Propeller embraces diversity and equal opportunity. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration without regard to race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, disability, age, marital status, or family status. If you require disability-related accommodation during the application or interview process, simply let us know and we’ll work with you to ensure you have a positive experience.
Impact
See how Propeller’s 360 approach
and omnichannel principles
are transforming healthcare
Capabilities
Purposeful, ever-maturing
skills
that power Propeller’s 360 Approach
with the following in-house teams
Digital Strategy
Check out Engine360!Experts in digital marketing and executing digital strategies, inclusive of creation of best practices for digital channels and how to bring key communications to life within an omnichannel ecosystem.
Brand Strategy
Brand planners, consultants, and objective measurers to ensure every business strategy and communication is informed and well thought out.
Account Management
Serving as the primary, cross-functional liaison between the client and in-house teams, dedicated account leads are true strategic partners and problem solvers, always keeping marketing goals and project objectives at the forefront.
Medical Writing & Editing
Strategic storytellers with a deep understanding of science and passion, editors and copywriters bring a creative vision and a strong narrative to everything they do, from video storyboards and interactive PDFs to instructional design and social media posts.
Digital Design
From thinking big picture to concrete deliverables, digital designers are the bringers-to-life, skilled in making marketing concepts come to fruition.
Digital Production &
Project Management
Instrumental in ensuring projects meet digital requirements and deadlines, the digital strategists work closely with internal and external stakeholders to execute projects and campaigns strategically and seamlessly.
Video Production
Check out Video Shoot-in-a-Box ►A diverse, full-service video team culled from the world of broadcast television, film, and documentaries can take you from script to screen in every video style and genre you can dream of.
3D Animation
Multimedia artists with strong artistic, visual imaging and computer skills, who create visual effects and animations for video, video games, and other electronic media— turning medical and surgical concepts into reality.
Web & Mobile Development
Lovers of technology, the makers and doers, integrating the latest innovations in content creation to develop digital assets that can live anywhere, anytime, regardless of channel.
Contact
Looking for new
opportunities,
partnerships,
or
just want to say hi?
Inquiries
Drop in
New Jersey Headquarters
360 Springfield Avenue
Summit, NJ 07901
New Business
contact@propellercommunicates.com
908-277-1690
Campaign
Conceptualization
STRATAFIX™
Why Knot? Speed and
Strength Campaign
STRATAFIX™
Why Knot? Speed and
Strength Campaign
Objective
Solution
Animated Banner Ad
New Rules,
New Platforms
Ethicon's Colorectal
Virtual Experience
Ethicon's Colorectal
Virtual Experience
Objective
Solution
Website
Engineer Design Chats
3D Product Simulations
The New Era of
Personal Promotion
Uptravi
iVis Aid
Uptravi
iVis Aid
Objective
Solution
iVis Aid
Hypertargeted
Media
Cosentyx
Hypertargeted Program
Cosentyx
Hypertargeted Program
Objective
Solution
Emails
Digital Banners
