Looking back over 15 years of digital marketing, while the technology is always advancing, the objective remains timeless—to tell meaningful stories that motivate and change behavior. Whether 2006 or 2021, PROPELLER never loses sight of staying at the forefront of digital innovation, bringing the right story to the right customer at the right time. Follow all year as we compare how strategic execution has evolved with our digital expertise paving the way.

Experiential Marketing

Prioritizing Interactivity

The 2006 Experience

In-person exhibitions and conference booths were at the forefront of experiential marketing, offering brands the ability to teach HCPs how their products work through interactivity—and Propeller played a part in developing the content and branding the experiences

In addition, conference booths were home to some of the earliest ventures into virtual reality (VR), allowing brands to put their products on display for HCPs to interact with in real time in procedure-like settings using headsets

Propeller also created apps that were accessible via iPads placed inside conference booths, allowing customers to learn more about the products 

The 2021 Experience

With the virtual events market expanding at a compound rate of nearly 24%, Propeller is prioritizing experiential in new ways, creating learning platforms and experiences for HCPs that are designed to offer even more features and benefits than in-person conferences (GVR)

These one-of-a-kind experiential learning platforms offer HCPs an opportunity to access on-demand professional education tools from globally recognized thought leaders and doctors at their convenience

On-demand 3D product simulations are now integrated into these virtual experiences, allowing HCPs to test the product in real time in simulated surgical procedures 

Experiencing a product and its benefits in real time has always been a key marketing strategy, but adapting this concept to fit into the virtual environment makes it easier for HCPs to access and interact with them whenever, wherever. We predict ongoing innovation within experiential across social and digital.